Virgin Money's Chief Executive, Jayne-Anne Gadhia, said:
"I am delighted to be announcing this deal. The London Marathon is both an iconic sporting occasion and a special day full of endeavour, fantastic stories and fundraising. The London Marathon 2010 will be the 30th in its rich history and we want to make sure it is the biggest and best yet.
We're working on some ideas that will raise even more money for good causes and we'll be aiming to help the runners to continue to blow all other fund raising events out of the water. The London Marathon is a true record breaking event."