16th May 2008

Virgin has signed a five-year deal to be the official sponsor of the London Marathon. Virgin Money, the financial services division of the Virgin Group will lead the sponsorship with the ambition of supporting the event and the runners in their attempts to raise even greater amounts of money for good causes across the five-year deal.

Virgin hope to encourage runners to raise an amazing £¼ billion over the five year term of its sponsorship.

The £17m deal with The London Marathon, which starts in 2010, will see Virgin take over the sponsorship from current sponsors Flora.